Speed and Mobile Now Matter for Google

I have not blogged for quite some time because business was intense, but now that I have hired more help, I am able to push my business to the next level – and also get back to blogging about those critical tips that will help you get your message out.

I read industry news on a regular basis, and one thing that came across my desk this morning was about the new changes that Google announced to their algorithm.

Wow. Basically Google is saying that your site will take a hit on April 21, 2015 in the Google search engine rankings if it does not load fast and if it is not mobile friendly – ie responsive.

So what you are supposed to do about it?

Here are two tests that you can take to see how your site measures up.

Speed – https://developers.google.com/speed/pagespeed/insights/

Mobile – https://www.google.com/webmasters/tools/mobile-friendly/

After that you need to get with your web developer and see what can be done to get things fixed.

Certainly if you want us to look at either test for your site, just send us the url of the site you want us to test.

mobile-friendly

We have been talking about responsive web design since it first took off at the end of 2012. At the end of that year, we decided as a team that we would only build responsive websites. Now it is non-negotiable for your message.

This is a test

Digital Marketing

webdesign

Brand Discovery

“I hate my logo!”

content-paper

Design

“My site is ugly.”

social-media-marketing

Story Telling

What is your company’s story?

seo

Email Marketing

I am text block.

Empty tab. Edit page to add content here.

App and Tablet Market Share: Apple’s First, Free Apps are Second

We’re keeping tabs on the tablet stats.

Thanks to the current iPad dominance, combined with anticipation for the new iPad mini, Apple is expected to lead the tablet market over the next 5 years. According to Natasha Lomas at TechCrunch, The iTunes App Store will retain its HQ status for app users, although companies like Samsung, Amazon and ASUS have dramatically increased their tablet market share since 2011.

Out of the 350 billion smartphone and tablet app downloads predicted between 2008 and 2017, Apple is expected to cut 56% of the share while the Google Play Store retains the other 45%.

It’s also worth noting that, due to an increase of free app downloads, paid app downloads are expected to peak in 2013. Analyst Josh Martin at Strategy Analytics believes paid apps will drop by 8 cents, as free apps claim more of the app economy in 2017. Continue reading

Goodbye, Internet Explorer 7 and 8.

Google Announces Discontinued Support for Internet Explorer 7 & 8

Apropos Internet Explorer 10’s imminent release, Google recently announced on its company blog that support for Internet Explorer versions 7 and 8 will be discontinued.

IE 10 will be launched October 26, 2012. After November 15, writes the company blog, “users accessing Google apps services using Internet Explorer will see a message recommending that they upgrade their browser.” Continue reading

Mobile Survey Results


You spoke. We’re listening.

Last week we invited you to help us improve our services by taking a technology survey. This week we’re delivering the results as promised.

Our participants answered 5 brief questions regarding mobile phones and devices. It turns out that 69% of them are smartphone users. About 55% are planning or considering iPhone or Droid app development, and nearly 54% are planning or considering developing a mobile version of their website.

Continue reading

What are Your Customers Thinking?

6 Quick n’ Easy Steps to Making Customer Surveys with SurveyMonkey

Surveys are an excellent way of collecting feedback, improving experience and gathering research in the same breath. Your customers will feel valued, and you will learn something valuable. At HyperDo, we’re fans of SurveyMonkey, a comprehensive – and affordable – tool for accomplishing all of the above.

Following these six steps and using SurveyMonkey will guide improvements in customer relations and website content in a quick, simple manner:

1. Analyze the analytics. Use your Google analytics to see your top pages and/or posts. They’re popular because they’re answering questions and (hopefully) providing turn-over. Use these items to narrow down the most relevant topics of interest. Continue reading

How Websites are Talking Back: Responsive Web Design

Responsive Web DesignOne site fits all.

Owing to a six-speed shift into mobile phone marketing and app development, it makes sense that websites should not only match their desktop Yoda but their mobile protégés as well.

Enter Responsive Web Design.

Responsive Web Design is exactly what it sounds like: it’s the design of websites which actively respond to browsers on both desktops and mobile devices. In other words, whether you’re surfing from your desk or iPhone, responsive websites will acknowledge both and adjust accordingly. Continue reading

How to Make Your Site Make You Money: 10 Steps You Need to Follow

Behind every successful website is a loyal audience.

People who are attracted to and believe in your product will follow you anywhere – and they’ll promote you among their friends, too. So how do you gain this kind of audience?

We’ll breeze through 10 basic steps of keeping (and growing) your audience based on Mashable’s infographic on an engaged audience, starting with

  • Value: You have a great product – show your audience what makes it great. If they don’t see the value here, they’ll look for it somewhere else. Continue reading

Future of the Web, Part One: Who’s Doing What on the Web

It’s time to look at mobile marketing.

The future of the web isn’t coming – it’s here. Thanks to Microsoft’s recent infograph, there are some quick facts and numbers regarding mobile users and how they’re using the web. You’ll want to pay attention because mobile phones and apps are taking over the web.

For example:

  • ¼ of all cell phone users are carrying smartphones –  ¾ of all cell phone users have SMS embedded in their phones.
  • By 2014, there will be more web access from mobile phones than from desktop computers. Continue reading

Did the LinkedIn Security Breach Affect You?

Website SecurityThe monsters under the bed turned out to be hackers.
Size doesn’t matter. When it comes to web attacks, hackers don’t only assault the big guys – they go for the little guys, too. Their methods can be effective at smothering both.

Let’s take LinkedIn for example.

On June 6, 2012 (yesterday), LinkedIn, a professional social network of over 161 million members, admitted to having a data breach. About 6 million passwords were stolen. It remains to be seen whether LinkedIn will lose still more data – damage reports confirmed that the attack was made from inside the network, and a security researcher reported that the hackers might still be inside.

Although big guys like LinkedIn are bright targets for such hostile attention, hackers are known for striking anyone, anywhere. Your website is no exception. Are you prepared to handle monsters? Continue reading