Owing to a six-speed shift into mobile phone marketing and app development, it makes sense that websites should not only match their desktop Yoda but their mobile protégés as well.
Enter Responsive Web Design.
Responsive Web Design is exactly what it sounds like: it’s the design of websites which actively respond to browsers on both desktops and mobile devices. In other words, whether you’re surfing from your desk or iPhone, responsive websites will acknowledge both and adjust accordingly.
So, an Apple user can flip his or her phone, a desktop user can browse, and an iPad user can tap and swipe. However your website is being viewed, it’s the format that changes – the content doesn’t.
This fluidity applies to images, too. These will automatically fit the required format so that text doesn’t box them out of frame.
The elegance of responsive web design is that, outside of the dimension- and pixel-fill, you won’t see any difference. Whether formats or layouts are flexible or fixed, your site will fit them all.
Elegance and function.
For those of you who are web geeks, the engine beneath responsive web design looks like CSS but with a fluted feature. Columns and sub-columns within the CSS allow for multiple grid systems, plus the addition of customized coding.
Responsive web design requires a pocketful of tokens due to the time, support, performance and content required, but it’s a worthy investment. After all, the web is going mobile. Shouldn’t you?
Let everyone see you.
Should websites be fluid? We think so.
Is your site responsive? Does your web developer know how to animate your site to achieve responsive functionality? If you’re scratching your head about either of these questions, contact HyperDo to learn more.